Bringing big boys to small town
SDS Raheja Residency, a mid-income luxury residential project by S Raheja Realty of Mumbai was launched in Varanasi by Ether Studio. Acting as their local Creative Agency, we executed the entire pre-launch teaser campaign on the ground and on radio all the way to the final launch event. It was made sure that the SDS Raheja Residency project was to be seen across the city. Here we showcase some of the print design work we produced, including outdoor signage at a popular religious festival.