ITH is a modern Homes & Stays provider headquartered in Varanasi, India. It was re-branded in September 2021. Ether manages all of the hostel’s creative requirements including print collaterals, website content management as well as its social media. The hostel runs paid online promotional campaigns from time-to-time. For this our target advertising and analytical expertise utilising Facebook Business Suite, Google Ads, Google Analytics and Google My Business is applied. Ether has implemented an ongoing and successful Search Engine Optimisation (SEO) strategy which keeps the hostel on Google’s first page and among the top search results. Google Search Console and Bing Webmaster Tools are utilised for this purpose.